Optima

Optima is a humanist sans-serif typeface designed by Hermann Zapf and originally published through Stempel in 1958. An updated version was released by Linotype in 2002 under the name Optima Nova. Although classified as a humanist sans, Optima feels more like a serif typeface without the serifs. The design features high stroke contrast and flared terminals, taking inspiration from inscriptional Roman letters. Optima exudes a feeling of elegance, making it a popular typeface choice for beauty products.

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Optima Specimen

Optima Type Specimen

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Closest Match on Adobe Fonts (Typekit)*

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Suggested Font Pairing

Optima Font Pairings

Plot
Apr 1, 2020
Get flawless typography on every design project.
Weezie
May 6, 2019
Block
Sep 29, 2018
Fonts — Folio, Optima
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Jeremiah Shoaf

Curated by Jeremiah Shoaf  ·  @typewolf

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